We build the digital infrastructure that amateur sports has been missing. AI-powered tools that help athletes, coaches, and parents see the game more clearly, starting with hockey.
Each product solves a real problem on its own. Used together, they form a single intelligent system for development.
Pro-level hockey stats, without the pro-level workload.
A web app for amateur coaches and stat trackers, that runs in the browser and installs cleanly on iPhone and iPad. Track shots, goals, assists, plus-minus, and ice time, with AI insights after the game.
The directory of hockey trainers — find the right one, faster.
A curated, searchable hub of skill coaches, goalie trainers, and skating instructors across North America. Filter by region, specialty, and reviews.
One platform. Every coaching tool. All powered by player data.
A web-based coaching command centre with AI-suggested practice plans, a curated drills library, tryout tracking, and lineup builder — synced with Stats.
A digital passport for every player.
Auto-updated stats, milestone tracking, and verifiable progress across seasons. A living record of development, not a scouting funnel.
Each product is useful on its own. But every shift tracked in Stats makes Coach better. Every season recorded in Profile makes the next one easier. That's the Elevate advantage.
Parents spend billions on travel, gear, and training. Coaches donate hundreds of volunteer hours. Players dedicate entire seasons chasing improvement. And yet no one actually knows if it’s working — because there’s no data, no feedback, no system for growth.
Elevate Sports Labs is changing that. We’re building a connected, AI-powered ecosystem of products that gives every athlete, coach, and parent the same kind of feedback loop the pros have had for years.
Sources: Aspen Institute (2024), Project Play (2023).
This isn’t a startup idea. It’s a personal mission to fix what’s broken in amateur sports, with technology that’s smart, accessible, and actually enjoyable to use.
Whether you’re an investor, a league looking for partnership, or a coach who wants to help us shape what comes next, we’d love to hear from you.
Or email directlyhello@elevatesportslabs.com
